BALANCE :: Long road to profitability
                
                    
                        PR dla Zagranicy
                    
                    
                        Danuta  Isler
                        
                        20.06.2013 21:00
                    
                                 
                
                    
                
                
                    The National Stadium in Warsaw cost around 500 million euros to build and opened last year to host the Euro 2012 football championships - we'll take a closer look at the ways of making the venue profitable.
                
                
                
                
               
                
                         The superstructure experienced financial difficulties following the end of the championships but according to Marcin Herra, the head of PL2012+ which now manages the venue,  the rebranding and promotion of the stadium will reverse the tendency.
Also in the program: 36 Polish products have already been registered as EU regional specialities. Balance is hosted by Danuta Isler.